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QUICK REVIEW
Why join AFDR?
AFDR aims to help distributor sales reps (DSRs) sell more stuff
through information and training. READ:
Six major
benefits-FREE!
Who
should join?
Anybody connected with foodservice sales. DSRs, TMs, MAs,
distributors, brokers, manufacturers and ad agencies.
What's the Resource Center?
It's the first one-stop shop being created
for all the sales tools and info you need. |
ABOUT AFDR What is AFDR?
AFDR is the first national professional association for
foodservice distributor sales representatives (DSRs), marketing
associates (MAs) or territory managers (TMs).
How can I become
an AFDR sponsor?
CLICK HERE
to learn more about the innovative ways AFDR can help you communicate
directly to DSRs about your products and brands. Join our stellar
group of sponsors who are already leveraging the tremendous value of
working with our DSR community.
Who has oversight of AFDR?
Oversight of AFDR is provided by an
all-volunteer Board of Directors that is made up of active DSRs. The Board
manages a full-time Executive Director who runs day-to-day operations.
What does AFDR do?
The value of AFDR is to strengthen the professionalism of the DSR
community through best practices, knowledge sharing, peer-to-peer
mentoring and educational opportunities.
Who should belong?
All foodservice distributor sales representatives (DSRs, MAs, TMs, etc)
are eligible for membership.
Allied memberships also are available for
manufacturers, brokers or other companies or individuals involved in
foodservice sales.
What benefits do members receive?
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DSR
Live, a lively talk show
delivered on audio CD, that includes
interviews with operators, top-selling DSRs and others -
Access to our searchable Resource Center that is filled with product
info, training, promotions and other valuable sales tools
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Incentives such as cash rewards and gifts for participating in industry
surveys
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Research on foodservice sales trends
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Electronic networking to share best practices
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Recognition through an AFDR awards program
Why should a sales rep belong?
The DSR role has become more complex and will continue to become
increasingly challenging. There has never been a time when DSR
professionalism has been so critical. The goal of the association is to
support individual DSRs in their pursuit of their personal best and to
help the distribution community as a whole by allowing DSRs the
opportunity to learn from professional best practices.
What AFDR is not!
AFDR will not be a union or a political action organization. It will be
extremely sensitive to the competitive nature of the sales rep community
and will not allow recruiting in its programs or activities.
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