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QUICK REVIEW
Why join AFDR?
AFDR aims to help distributor sales reps (DSRs) sell more stuff
through information and training. READ:
Six major
benefits-FREE!
Who
should join?
Anybody connected with foodservice sales. DSRs, TMs, MAs,
distributors, brokers, manufacturers and ad agencies.
What's the Resource Center?
It's the first one-stop shop being created
for all the sales tools and info you need. |
FREQUENTLY ASKED
QUESTIONS: AFDR RESOURCE CENTER
What is the AFDR Resource Center?
The Resource Center is a searchable database of downloadable
resources and training dedicated to helping DSRs expand their
professional skills and foodservice product knowledge. The Resource
Center focuses on three types of sales support assets: 1) brand and
product knowledge training (presentations, videos, audios, etc.); 2)
marketing resources to help with sales initiatives (recipes, menu
ideas, product photos, logos, sell sheets, flier templates,
promotion ideas, etc.); and 3) research and online tools (product
category background, market trends, etc.).
Who uses this information?
Registered AFDR members can access the Resource Center. AFDR is a
professional organization dedicated to foodservice distributor sales
reps. Visit AFDR.org for more information.
Who provides the information for the Resource Center?
Product manufacturers provide much of the information as a service
to DSRs. AFDR also gathers and posts other online tools, research
and information in the Resource Center.
How do DSRs benefit from the Resource Center?
The goal is to provide a one-stop online resource for sales-related
resources for busy DSRs. This is in contrast to DSRs having to
search multiple websites, call brokers or do other research for
relatively routine information they need everyday to do their jobs
effectively. Secondly, the Resource Center provides a central
location for updated training materials that help DSRs build their
professional skills and product knowledge.
How do manufacturers or distributors benefit from the Resource
Center?
The Resource Center is a one-stop solution where suppliers can
manage all of their sales-support information in one location. Best
of all, there are no headaces to keep the system up to date… just
send AFDR the info and we take care of the rest!
How does the Resource Center work with SPS/FoodProfile, DOT
Foods or other product information systems?
The AFDR Resource Center focuses on information and training for
DSRs, which often is much different than the product or logistics
information you might find elsewhere. |
