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Why join AFDR?
AFDR aims to help distributor sales reps (DSRs) sell more stuff through information and training. READ: Six major benefits-FREE!

Who should join?
Anybody connected with foodservice sales.  DSRs, TMs, MAs, distributors, brokers, manufacturers and ad agencies.

What's the Resource Center?
It's the first one-stop shop being created for all the sales tools and info you need.

SPONSORS

CLICK HERE to learn more about the innovative ways AFDR can help you communicate directly to DSRs about your products and brands.  Join our stellar group of sponsors who are already leveraging the tremendous value of working with our DSR community.
 

FOUNDING SPONSORS

AFDR would not exist if not for the leadership of Tyson Foods. Tyson was an active member of AFDR's organizing committee, and the organization's first sponsor. Today, Tyson remains one of AFDR's primary supporters and visionaries that believes AFDR is good for the entire foodservice industry. Tyson encourages all manufacturers and suppliers to actively support AFDR.
As a founding sponsor, Nation's Restaurant News has brought its insight and influence in the foodservice industry to help guide the formation of AFDR. NRN’s editorial power and frequency has become the primary source of foodservice news, trends & information for the foodservice industry.
PLATINUM SPONSORS
Pepsico has been long-time supporter of DSRs, and has been one of the forward-thinking sponsors to help provide innovative ideas for AFDR programs such as the AFDR Resource Center. Pepsi, Frito-Lay, Tropicana, Quaker and Gatorade brands continue to drive innovation and profitability across the foodservice industry.
Since 1960, Dot Foods has been delivering food products quickly and reliably from manufacturers to distributors all across the U.S. We offer over 80,000 quality products from 700 manufacturers in the food and non-food categories that our distributor customers know and trust. Our goal is to help distributors and DSRs offer the broadest foodservice offerings to their operator customers while keeping distributors’ inventory costs at a minimum.
Procter & Gamble is your business-to-business resource for cleaners, laundry products, coffee and tea supplies and snacks with brands you can trust, such as Dawn, Ivory, Comet, Folger's, Pringle's, Spic and Span and many others.
GOLD SPONSORS
Lamb Weston is the innovator behind specialty potato products such as Generation 7 Fries®, Stealth® Fries, LW Private Reserve® and many others. These products have revolutionized the french fry industry and delivered greater profits to our customers.
King & Prince is North America’s leading supplier of value-added seafood to the foodservice industry. King & Prince® and it’s line of high quality Mrs. Friday’s® branded products is your best resource for the widest variety of flavorful, seafood products.
SILVER SPONSORS
Sara Lee Foodservice is a leading supplier of integrated beverage, bakery and meats solutions with well-known brand names such as Douwe Egberts, Superior Coffee and Paradise iced tea for beverage; Sara Lee and Chef Pierre for bakery products; and Sara Lee, Jimmy Dean, Ball Park and Hillshire Farm for meats.
BRONZE SPONSORS
Masterfoods includes Uncle Ben’s, the industry leader in quick rice, and snack brands such as Milky Way, M&M’s and Snicker’s.