August 2010: Chris Garofalo, U.S. Foodservice
In the 28 years as a DSR, Chris Garofalo of U.S. Foodservice knows it's following up on small details that help build a stable of loyal customers. Maybe their saltine crackers weren't sealed this week and you track down replacements. You take their call at 10 o'clock at night... or spend an hour in the evening to come up with product alternatives that lower costs a bit.
"Chris is a living example of how to make foodservice sales a rewarding career by remaining as passionate today as he was when he started 28 years ago ," said AFDR President Todd Hauser. "The proof is in the many customers who've been loyal customers for 20 or more years."
Garofalo covers an area roughly east of Pittsburgh in the Beaver Hills area.
Garofalo was delivering potato chips when a friend convinced him to try his hand at foodservice sales. He hasn't looked back and has covered the same general territory for nearly three decades. "You've got to spend hours at the desk at night... fortunately, I don't need much sleep because there's always something to do."
During his interview, Garofalo talks about the importance of an understanding family, a strong circle of co-workers and how he deals with the inevitable bad days in foodservice sales.