331: DSR Hall-of-Famer built $6 million in sales by focusing on the small stuff

halloffameDSRLIVEv2aug20jpgHOFaug201newsreleasephotjpgIn the 28 years as a DSR, Chris Garofalo of U.S. Foodservice knows it's following up on small details that help build a stable of loyal customers. Maybe their saltine crackers weren't sealed this week and you track down replacements. You take their call at 10 o'clock at night... or spend an hour in the evening to come up with product alternatives that lower costs a bit.  DSR Live co-hosts DSR Dave Miesse and Bill Hornung also chat with Chris about how he gets through the inevitable bad days, time-management issues and the most challenging product category to sell!

 View other Hall of Fame winners

The apple pie by which all else measure themselves

videofeaturepngSara Lee Foodservice's Chef Pierre brand consistently ranks on the AFDR Top 200 best-sellers list because it's good old-fashioned, easy-to-bake apple pie.  Here's the video to explain how to sell these unbaked beauties.  Watch below!

 

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