342: DSRs should kiss customers ‘til their
The best DSRs purposely pause to truly thank their best customers, says Martin Bros. Sales and Marketing VP Doug Coen. Operators are looking for a genuine business partner who doesn't take their good business for granted... and a simple, heartfelt "thank you" goes miles towards building a relationship. So does doing everything possible not to break up a territory when a DSR has the admiration and respect of customers - even if the territory has grown so large that it's hard for one person to manage, Coen says. Co-hosts DSR Dave Miesse and Bill Hornung also yak with Doug talk about the unsung heroes of foodservice sales... and why the best long-term strategy is to focus on "thimbles full" of margin versus the short-term big hits. Listen to Part 2 of our 2-part series at right.