343: Are food demos a lost art among DSRs?


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A presentation without a demonstration is just a conversation.  Operators must touch, see, smell and taste new products to have confidence enough to plunk down cold hard cash to buy a few cases - especially these days. 

DSR Live! co-host Bill Hornung is joined by our Street Smarts commentator Tom Shea of Upper Crust Enterprises to explore the lost art of food demonstrations... a simple but effective way for DSRs to separate themselves from the competition.

Topics include why now is a great time to do more demos, where to find ideas, how to demo when you're NOT a culinary expert and celebrating  demo failures as a good thing.  


McCain is AFDR's newest AFDR Bronze Partner!

mccainlogo200jpgPlease welcome aboard AFDR's news Bronze Partner... McCain, a leading manufacturer of manufacture frozen food products, such as French fries, appetizers, pizzas, vegetables, desserts, juices, entrees and oven meals.  Many of you have already had a McCain introduction with an exciting Brew City training activity (see more info about the winners below!). 

New DSRSmart training this Friday... earn $15 and possibly win $250!

dolelogo150wjpgDole Foodservice launches the first in a series of three fun, fast product training activities for its Chef-Ready Cuts frozen fruits and single-serve fruit bowls.  Watch your email this Friday for your link to learn more about Dole's popular and top-selling


Craig Rossotti, Ben E. Keith, is latest $100 Grand Prize Winner

Next time you're in Dallas Fort Worth, maybe Craig Rossotti of Ben E. Keith's Dallas/Fort Worth division will buy you a burger (with tasty McCain fries on the side)... he's the latest $100 Grand Prize Winner during our DSRSmart training program on McCain's Brew City Tablegating Promo!  There were hundreds of other $15 and $10 winners, too... so be on the lookout for your check.

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