343: Are food demos a lost art among DSRs?
A presentation without a demonstration is just a conversation. Operators must touch, see, smell and taste new products to have confidence enough to plunk down cold hard cash to buy a few cases - especially these days.
DSR Live! co-host Bill Hornung is joined by our Street Smarts commentator Tom Shea of Upper Crust Enterprises to explore the lost art of food demonstrations... a simple but effective way for DSRs to separate themselves from the competition.
Topics include why now is a great time to do more demos, where to find ideas, how to demo when you're NOT a culinary expert and celebrating demo failures as a good thing.
McCain is AFDR's newest AFDR Bronze Partner!
Please welcome aboard AFDR's news Bronze Partner... McCain, a leading manufacturer of manufacture frozen food products, such as French fries, appetizers, pizzas, vegetables, desserts, juices, entrees and oven meals. Many of you have already had a McCain introduction with an exciting Brew City training activity (see more info about the winners below!).
New DSRSmart training this Friday... earn $15 and possibly win $250!
Dole Foodservice launches the first in a series of three fun, fast product training activities for its Chef-Ready Cuts frozen fruits and single-serve fruit bowls. Watch your email this Friday for your link to learn more about Dole's popular and top-selling
Craig Rossotti, Ben E. Keith, is latest $100 Grand Prize Winner
Next time you're in Dallas Fort Worth, maybe Craig Rossotti of Ben E. Keith's Dallas/Fort Worth division will buy you a burger (with tasty McCain fries on the side)... he's the latest $100 Grand Prize Winner during our DSRSmart training program on McCain's Brew City Tablegating Promo! There were hundreds of other $15 and $10 winners, too... so be on the lookout for your check.