402: DSR Hall of Famer talks brokers, spiffs and
who should run the cash register!


Tony Gonzales finds that the most successful independent restaurant operators are the ones that run the cash register.  They hear firsthand what customers like and dislike... and become the face of what would otherwise be just another food joint. 

Gonzales also reflects on why spiffs never make up for a wrong product, turning will calls into your best sales opportunities  and managing broker relationships.


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AFDR Top 200 List of bestsellers is updated!


You know 'em.  You love 'em.  You sell the heck out of them.  The list of most-sold dry, refrigerated, frozen and nonfood items, as reported by Dot Foods, has been updated!

The AFDR Top 200 is a great place to start when you're looking for a  dependable product that's priced right and most likely in stock!   Go to the list


Josh Rector, FSA, $250 Grand Prize Winner!


The recent training on DOLE Fruit Bowls All Natural Fruit in 100% Fruit Juice was a hit among hundreds of DSRs who'll be received $15 or $10 cash rewards in the mail soon.  And for Josh Rector of FSA's Billings, Montana division... he wins the $250 Grand Prize Drawing during the training activity.

Stay tuned... a new DOLE training opportunity is headed your way this Friday!


Five more $100 winners next week

 dsrsmartlogov3png Recently AFDR members participated in a short survey on how they communicate with customers and their use of social media.  We've just pulled five names who will each earn $100 for participating in the survey.  Winners announced next week!
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