404: A better way for DSRs to “show and tell”


Many AFDR members have  participated in AFDR's DSRSmart video training programs to learn about new products.  But even more DSRs are beginning to use these short product training videos as their sales secret weapon. 

Unlike anything else outside of an actual product sample, video gives customers an up close look at products... and they can watch when it's convenient for them to pay attention.  Now, with the advent of GradeATV.com, DSRs have a simple way to share videos with customers (along with electronic sell sheets and the like). 

Listen in as DSR Live! co-hosts DSR Dave Miesse and Bill Hornung yak about how DSRs are beginning to use video.

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Welcome Unilever as new AFDR partner!


Makers of Hellman's mayonnaise, Knorr soups and sauces, Lipton tea and many other leading foodservice brands... Unilever FoodSolutions is AFDR's newest business partner that is planning many exciting DSR training programs with AFDR.  Stay tuned!

Two new $250 Grand Prize winners announced!


AFDR recently hosted a survey about pancake mix... hundreds of DSRs participated and will receive $10 or $15 rewards checks. 

And congratulations to the Lone Star State where our two Grand Prize Drawing winners coincidentally come from... Joe Kessell, William George Co., Beaumont, Texas; and  Melissa Anderson, Ben E. Keith, San Antonio, Texas.   Joe and Melissa each won $250

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Contact Us: DSR Dave Miesse (614) 402-0228
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