418: DSR looks for mousehole to open new account

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Chris Matousek, a top sales vet from Cheney Brother’s Riviera Beach Division in Florida, is the May 2011 inductee into the AFDR Hall of Fame… honoring the best foodservice sales people each month.  Chris writes $5 million in annual sales after starting as a DSR 12 years ago when she decided to take a job to learn the distribution side before opening her own restaurant.  She hasn’t looked back since.

In this interview with DSR Dave Miesse, Chris explains how she keeps her winning ways… by not walking into the operator’s “family room.”  Looking for the “mouse hole” that opens up a new account. And why you should never claim you’re out to take over your competitor’s business.  Listen to show

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