422: Operator Brad Taylor, DSRs Answer Your Phone

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This week’s show features Brad Taylor, owner-operator of the Big Dog Café in Waxhaw, NC who talks about his number one frustration with DSRs.  If you avoid this common complaint by Brad (and most operators), you’ll have a loyal customer for a long time.

DSR Dave offers a few hints on turning a misdelivery into a competitive advantage. 

And, finally, we wrap things up with a conversation among DSR Dave Miesse and  Merchant's Director of Sales Bill Truxal and IFH DSR Pat Friel  about  re-visiting your sales strategy when you’re the backup distributor for an operator.  Listen to show below...

 

Brian Watt, Gordon Foodservice, inducted into AFDR Hall of Fame!

AFDR is honored to announce that Brian Watt, a $5.5 million sales veteran with Gordon Foodservice of Ohio, is the latest inductee in AFDR’s Hall of Fame for June 2011. 

Brian has been a foodservice sales pro for 22 years.  One secret to his success... he's learned it's important to enjoy and respect the unique characteristics of each of his 70 customers. 

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