425: Dave and Todd’s excellent DSR adventure at Technomic!

DSRLivephotobylinevert1pngAFDR President Todd Hauser and DSR Dave Miesse cleaned and pressed their best golf shirts and were featured presenters at the Technomic Planning Conference in Chicago last week.  Technomic is AFDR’s  research partner which helps manufacturers, distributors and others figure out how to approach the foodservice market… everything from identifying new product opportunities to understanding what DSRs think of an individual brand (hence all the surveys we’ve sent out over the past few months!).

Todd and Dave report on this watershed event during which about 180 manufacturer executives and others tuned in to hear what’s happening in street sales.  In short… DSRs were recognized as an influential force that moves the entire industry forward.  Listen in…

 

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