1330: Do you have Clients or Customers?

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Customer versus Client--What's the Difference?

Customers are generally people who come to you mainly to buy the products or services you supply for a price. Clients buy your advice and personalized solutions for their particular needs with price being less important.

Closer professional relationships are built with clients over time by providing ongoing services, advice, and specialized solutions to the clients. Clients are people that have an interest in what you do and what you can do to help them with the products and services they purchase from you.

Customers historically buy on price and value, clients buy because of relationships, experience, and trust. Of course, DSRs can build a good relationship with their customers – and they should!

In these times, your goal should be to turn those who are more like customers into clients by working at providing a service versus only products, and creating relationships built on good advice and trust. This means you need to put more personal attention towards that person.

Whereas with customers, less personal attention is needed, but the quality of the product must do its job.

DSRs, Be a Resource...and Sell Something!


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