519: If all pricing was the same, why would customers buy from you?
Part 2: Adam Hittner, DSR of the Month
Ask yourself that question, because that’s what Adam Hittner, DSR of the Month, has to do every day when he makes calls on customers who purchase cigarette products. WOW, can you imagine what your cold calls would be like if everything you sold had to be the exact same price as your competitors?! DSR Dave asks the question, “Why would a customer buy from you?” Would it be because you look more professional, being well groomed and wearing a tie? Would it be because you know more about the products you’re selling, or maybe because of the day of week your delivery truck is in their area?
Is being a DSR really what you want to do as a career? Adam and DSR Dave discuss this topic and talk about how much business is out there if you want to work hard for it.
Hittner and Miesse also talk about managing A/R, cold calling on Liquor Stores, C-Stores and Restaurants, and if there is much difference in the approach of selling to this variety.
Part 1 of 2: AFDR is proud to announce the latest inductee to the DSR Hall of Fame, Adam Hittner. This DSR of the Month sells everything from Pizza supplies and COP, to Cigarettes and Cigars! Hittner is constantly changing gears in his head as he drives because of the broad variety of products he has to sell, and the even wider variety of types of accounts he sells to, from C-stores and Family diners to Liquor stores.
DSR Dave and Hittner discuss how taking orders on Sunday leads to orders with higher margins and some great friendships with customers.