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Why join AFDR?
AFDR aims to help distributor sales reps (DSRs) sell more stuff through information and training. READ: Six major benefits-FREE!

Who should join?
Anybody connected with foodservice sales.  DSRs, TMs, MAs, distributors, brokers, manufacturers and ad agencies.

What's the Resource Center?
It's the first one-stop shop being created for all the sales tools and info you need.H

IFMA SALES & MARKETING PREVIEW!  What's IFMA?

Don't miss out on the IFMA Sales and Marketing panel Thursday afternoon, May 15, 2008.  HOT TOPIC:  Secrets on how to make your foodservice product launch fly!

Listen to our sneak preview (hit the play button). 

There's a SPECIAL OFFER we mention in the preview... listen carefully!

The session will include presentations by:

  • DSR Live talk show hosts Dave Miesse and Bill Hornung:  The 3Ps of getting sales reps excited about your product launch.  Includes an expert panel with Todd Hauser, Martin Bros. $10-million sales rep (and AFDR president), Arlin Beemer, former DSR and now successful operator, Rob Meyne, AFDR executive director.

  • Foodservice distribution experts Caroline Perkins and Patty Duffey uncovering three links in the foodservice chain that go often unnoticed by marketers... but can impact sales in a BIG WAY!

  • And don't forget foodservice sales expert Bill Main's wrap-up session on Friday, May 16... what really motivates operators to buy your product.

CLICK HERE FOR CONFERENCE REGISTRATION!