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Featured AFDR Product Library Spotlight

Hormel<sup>®</sup>

Hormel®

Pepperoni, HORMEL® Fresh, 16 slices/oz, 25 Lbs
Product Number: 31763
Pack size: 2/12.5 lb
America's #1 Pepperoni! A dry sausage pizza topping made from pork and beef utilizing a unique blend of spices giving the flavor customers love. Made from only the finest raw materials, HORMEL pepperoni resists cupping, charring, and grease-out. Gluten Fr...

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620: Margin = Pricing Strategy--It’s a Real Balancing Act

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  1. DSR Live: 620

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DSR Dave has a few suggestions on how to achieve the margin you need to make, and keep your customers in business plus making money.

Miesse explains it takes some work, but it’s worth it to get your calculator and your customer’s scales out and start weighing the yields and portion sizes.  Breaking things down to the basics is a must if you’re going to have any chance of helping your customers which ultimately will help you.

Pack sizes on the same kind of product are one of those little things that you really have to pay attention to because a lot of the times, case pack is the reason you win or lose the price opportunity/war.  For example, 4/1 hamburger patties sold by one rep in a 9 pound case versus 4/1 patties sold in a 12 pound case will have a price difference due to the case size.

 

If you haven’t tried it yet, go to:  www.dsrlive.com in the comments box below the show tell us if you like this show, how we are doing overall or what you would like to have in coming shows.

Sell Something!

 

AFDR DSR of the Month

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Manufacturers/Brands need a DSR marketing plan for both.

DSRInsights

“AFDR bringing the word from the Street upstream to our Brand Partners”

Wall Street” distributors and “Main Street” distributors… What’s the difference?

Manufacturers/Brands need a DSR marketing plan for both.

Manufacturers’/Brands’ marketing and sales plans need to recognize and compensate for recent changes that are drastically affecting the entire dynamics of the foodservice distribution industry.  AFDR has recognized that more changes have happened in 2012 and the beginning of 2013 than have happened in the past 30 years.   You might not work directly with/for one of the companies that are involved with the changes, but indirectly, we are all being affected. 

One of the big changes is the evolution of foodservice distribution and how different distributors go to market.  AFDR is defining these distributors as WALL STREET and MAIN STREET distributors. 

Click here to read more ...



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Association for Foodservice Distributor Representatives:
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  • $12 billion in total member sales
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