505: DSR of the Month, Marlot Pace, Is The Reason For Her Customers’ Success!
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CAUTION: This show is 20 minutes short. Although this show is a little longer than usual, it is worth listening to on your computer, via download from iTunes or on your Smartphone because it is loaded with tips for DSRs. Take some notes!
The latest inductee to the AFDR Hall of Fame as February’s DSR of the Month, Marlot Pace, takes center stage with her customers as she not only trains her customers’ wait staff on “GUEST service vs. GUESS service,” she also includes the owners/management of these establishments in continuing education activities like marketing conferences so they both can learn and be more successful. ... Read More...
AFDR DSR of the Month
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217: The new reality for foodservice marketers
Thursday, November 03, 2011
Funny how the economy plays with the psychology (and budgets!) of marketers in most B2B industries, including foodservice. A recent survey of 1,745 marketing executives finds that lead generation is the top priority these days—and brand-building is now a distant third.
The survey results certainly reflect what we’ve heard from most foodservice manufacturers we work with.
Simply put, when times are lean... hooking the fish (a live lead!) gets more attention than baiting the hook (brand building). Keep reading...
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