Home • LOGIN • ABOUT • JOIN • RESOURCE CENTER • SPONSORS • DSR LIVE! • CALENDAR • CONTACT
QUICK REVIEW

Why join AFDR?
AFDR aims to help distributor sales reps (DSRs) sell more stuff through information and training. READ: Six major benefits-FREE!

Who should join?
Anybody connected with foodservice sales.  DSRs, TMs, MAs, distributors, brokers, manufacturers and ad agencies.

What's the Resource Center?
It's the first one-stop shop being created for all the sales tools and info you need.


 

 

LIVE FROM THE 2008 NRA SHOW!

YOU HAD TO BE THERE... NRA 2008

The DSR Live crew roamed the halls finding all the information to help DSRs SELL MORE STUFF.  Below you'll find video and audio highlights from our safari!  Select a link to view a video or play an audio.

VIDEO/AUDIO:  Technomic provides insights on how to sell "health and wellness"

TECHNOMIC website

VIDEO:  The true costs of serving water... Tetley's solution to make this "cost center" into a "profit center!"

TETLEY website

VIDEO:  Tyson's three simple ideas to increase your gross profit!

TYSON website

VIDEO/AUDIO:  It's DOUBLEWIDE, profitable and tasty!  It's Farmland's new bacon!

FARMLAND website

VIDEO/AUDIO:  Super premium tea with unique twist... and Cheese-A-Saurusrex... only from Kraft!

KRAFT FOODSERVICE website

VIDEO/AUDIO: Get festive and profitable... with a tortilla strip from Sugar Foods!

SUGAR FOODS website

VIDEO:  Need something different for a pizza joint?  Grande Cheese explains...

GRANDE CHEESE website

VIDEO:  Secret timing on when to sample Grande Cheese.

GRANDE CHEESE website

Video/Audio:  Pilgrim's Pride has no bone to pick when it comes to helping DSRs drive profits!

PILGRIM'S PRIDE website

VIDEO:  Has your customer talked to her ware-washing machine lately?  Ecolab has!

ECOLAB website

VIDEO: P&G brands help protect your customer's brands... excellent selling point!

PROCTER & GAMBLE website

VIDEO: Mrs. Friday's CRISPerfect shrimp is a do-it-all ingredient!

MRS. FRIDAY'S WEBSITE

VIDEO:  Sara Lee's pre-sliced pie... profits and convenience!
VIDEO: Watch the PIE RACE!

SARA LEE website

VIDEO/AUDIO: New bold onion ring flavors... handheld biscuits & gravy!  Easy & profitable from Lamb Weston!

LAMB WESTON website

AUDIO:  DSRs celebrate Dawn's 30th! with grand prizes!
 

DAWN CELEBRATIONS website
VIDEO:  Down on chips?  PepsiCo has great new tools to help you sell more!

PEPSICO Catering Cafe

VIDEO:  Where's a great pasta that makes operators money...
R&F has the answer!

AIPC website

VIDEO:  Tetley's sweet tea solution turns water into HUGE PROFITS.  Easily.  Consistently!

TETLEY website

VIDEO:  Sweet Street's new "pipe-able" mousse takes squeeze out of complicated desserts!

SWEET STREET website