318: Cold calls separate rich DSRs from poor DSRs
Making cold calls is the #1 characteristic that separates great sales reps from poor performers. White-coated psychologists probed (ouch!), analyzed and stalked 1,000 of the best (and worst) reps to officially document this fact recently.
But it's just not making cold calls that's important... it's how cold calls are made that makes the difference. Tom Shea, Upper Crust Enterprises Sales and Marketing VP, reveals these three important cold call considerations in his inaugural Street Smarts episode, an occasional feature of DSR Live! Co-host Bill Hornung joined in the conversation.
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