322: Top Ben E. Keith DSR explains that sales will follow if you keep the right goal in mind

Frank Cedeno is a 12-year DSR veteran that knew he didn’t want to be like most reps that called on him back when he was a restaurant manager.  That focus has helped him build to $5 million in annual sales... and being named AFDR’s first Hall of Fame winner.  Hear DSR Live co-host Dave Miesse and Frank discuss sales secrets in Part 1 of a two-part interview.

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Frank Cedeno's profile

Hall of Fame Main Page

Here's a ham you can depend on... and we're not talking about DSR Dave!

Sara Lee Foodservice's Hillshire Farm Hearthstone ham is the perfect fit in nearly every account.  In fact, it's an AFDR Top 200 product... so it must be popular!  Watch this brief training video to learn more.