323: DSR Hall of Famer turns smallwares into big bucks… and nearly eliminates A/R


halloffamejune2010mugjpgIn part 2 of our interview, DSR Dave Miesse and AFDR’s June 2010 DSR of the Month Frank Cedeno yak about why smallwares and equipment have become Frank’s favorite selling strategy, his secret for to collecting A/R, the most important people in his selling world, and why it’s important never to tell a customer “no.”


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Frank Cedeno's profile

Hall of Fame Main Page

Grand prize winners announced… and lots of rewards checks on the way!

Watch your mailbox for your reward check for completing the Heinz training!

$250 Grand Prize Winners for Heinz training:  James Howell, Sysco/Cleveland; Deborah Whittingham, Kast Distributors/New Jersey; Randy Gibson, Food Service of America, South Dakota; Maura Clavin, U.S. Foodservice /North Carolina.

We’re also honored to announce that Darrin Dodd of Kohl Wholesale is the $250 Grand Prize Winner for another recent survey we distributed.

videofeaturepngCOSIthumbsalmoncanjpgNew options for pink salmon are increasing opportunities for DSRs!

Chicken of the Sea’s pink salmon has been a top seller, especially to nursing homes and hospitals. Learn why it’s so popular… and an alternative that is gaining fans from all types of operators.  Watch video


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