350: All DSRs ask of Santa are simple sales goals

halloffameWCSDec2010clicAjpgYes, it's that time of the year... max out the credit cards with holiday shopping, work on your New Year's Resolutions and, oh yeah, set sales goals!  

Not much has changed over the years about setting sales goals... but how you think about achieving them is another issue.  OK, the average case price today also has changed... probably closer to $30 (you'll hear $23 during this show from March 07).  In this classic DSR Live episode, DSR Dave Miesse talks about making goals quite manageable on a four-days-per week schedule.  And John Buchy of Buchy Foodservice explains how he's kept his sales force achieving their goals by focusing on the right products.  

And check out our simple Sales Goal Calculator while you listen... an easy tool to break your goal down into small easier-to-achieve pieces.




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saralee-hillshirefarmlogotranspng Featured training video

Lil' Smokies:  Big flavor packed into
one powerful little frank!

What's a holiday party or buffet with Hillshire Farm's Lil' Smokies cocktail franks?  Learn some inside selling secrets for these tasty bites in this quick training video.

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