410: Top of the morning... tips on selling corned beef


Mickey McKee of Sara Lee's Hillshire Farm brand of meats speaks to DSR Dave Miesse about the finer points of selling corned beef... just in time for ol' St. Patty's Day!  Mickey is the training director of Hillshire Farm's meat and bakery products in the foodservice group.

You'll hear what separates traditional corned beef from all the rest.  The advantages of selling pre-cooked brisket... as well as the secrets to cooking your own.  And how to do some detective work to know what your competition is selling to your prospects!

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DSR of the Year for 2010 announced next week


AFDR inducted seven top DSRs from around the country into the Hall of Fame during 2010.  Now, after much deliberation, one of those inductees will be honored as the DSR of the Year next week.

Click here to revisit all the inductees.

Stay tuned! 


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