721: How can TV make you and your customer more money?

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  1. DSR Live: 721

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DSRLive is always trying to find new ways in which our DSR members can help their independent operator customers make more money.
This show is a good example of helping a customer with their business outside of bringing in a new product or a lower price.
DSR Pat was making a will-call delivery to one of his independent operator customers and the next thing he knew, he was an actor in a customer’s TV commercial!  He had to take the place of the owner because the owner had to go buy a new motor for the air conditioner that went out!
Grandma Hoyt's is a family business!  Ed and Julie Hoyt have been catering in Gaston County and North Carolina for fifteen years.  They’ve tried all forms of advertising but nothing has worked as well as making a low budget commercial and running it on the local news and weather channel on the local cable station.
We suggest DSRs should help their customers promote their businesses in ways they’ve not tried before.  Maybe you should encourage a customer to check with the local cable company sales rep to discuss helping them make a low budget commercial.  This could help you both sell  more groceries.
Grandma Hoyt's
Country Buffet & Catering
421 East Virginia Ave.
Bessemer City, NC 28016

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