Index of partner resources

Every week AFDR provides insights to help its industry partners work with more effectively with DSRs so everybody can sell more stuff!

Become an AFDR partner to access these resources 24/7!

Below is a short list of blog articles, training videos and industry insider interviews inside our Partner Center:

NINE WAYS TO CARE AND FEED DSRs
A Video Miniseries for Foodservice Manufacturers Who Want To Sell More Stuff

Episode 1: Get DSRs to pay attention to your products!
Episode 2: Nothing has changed in foodservice sales and marketing... except EVERYTHING
Episode 3: Nobody needs another foodservice website
Episode 4: Three sure-fire ways to put DSRs asleep when promoting your products
Episode 5: Asking DSRs to take your foodservice product on a date!
Episode 6: Turning product descriptions into your best selling tool
Episode 7: Making recipes a better foodservice marketing tool
Episode 8: It’s December… let’s predict what foodservice customers will do in 2010!
Episode 9: Foodservice’s most-effective target-marketing system in the world

DSR INSIGHTS

123: Why foodservice marketers need to be involved in broker training programs
122: Clichés to live by in foodservice marketing
121: Who are the big fish that really market and sell your foodservice brand?
120: Laws that drive foodservice marketing success everyday
119: Does Foodservice Marketing need a Declaration of Independence?
118: Yes, foodservice marketing is in a tizzy… what do we do next?
117: Getting more for less from foodservice product samples
116: Is the NRA show still worth the investment?
115: Foodservice trade media (running in new directions), Part 3
114: The new foodservice trade media, part 2!
113: Are DSRs the "new" foodservice trade media?
112: How much to "bet" on DSR communications… and where to get the money!
111: National food brands on the way to extinction?
110: Brand marketing on the street: An interview with a distributor marketer
109: The most favored brands among DSRs
108: Foodservice product positioning… what REALLY happens after launch
107: Foodservice promos... making the most of them
106: What foodservice marketers can learn from the Three Stooges!
105: What foodservice marketing and white collar crime have in common!
104: Foodservice marketing math, brokers, and your cell phone
103: Rebates, rebates… get your foodservice rebates over here. NOT!
102: The myth of keeping new foodservice products a secret
101: SOBs: the 42% of operators that foodservice marketers ignore

OTHER ARTICLES

The end of B2B marketing, sales and training as we know it
Truth behind train the trainer programs
Why foodservice companies should ignore the Web 2.0 babble
What the George Foreman Grill and Marketing Have In Common
Weenies, foodservice branding and making a difference (oh, my!)
Foodservice and the Twittering Facebook dilemma
Where's the Walking Taco when you need him?
Should foodservice marketing “stop shouting”… and start listening?
Get DSRs to pay attention to your products!
Cut the corporate BS... get real with sales tools
Does foodservice need a “cash for clunkers” program?

JOHN MARTIN, MARTIN BROS. CEO
Words of wisdom from one of the industry's most innovative distributors:

Reaching independent operators: DSRs are now the lifeline
The brutal truth of sales training
Why DSRs need constant attention and communications
What brands miss when not communicating with DSRs
The disconnect brands have within distributors
The best DSRs focus on the "hard sale" (it's not what you think!)
Electronic sales tools are the path to success
Why DSR Live is different than other training