Partner Resource LibraryBelow is a short list of blog articles, training videos and industry insider interviews inside our Partner Resource Library: NINE WAYS TO CARE AND FEED DSRsA Video Miniseries for Foodservice Manufacturers Who Want To Sell More Stuff Episode 1: Get DSRs to pay attention to your products! Episode 2: Nothing has changed in foodservice sales and marketing... except EVERYTHING Episode 3: Nobody needs another foodservice website Episode 4: Three sure-fire ways to put DSRs asleep when promoting your products Episode 5: Asking DSRs to take your foodservice product on a date! Episode 6: Turning product descriptions into your best selling tool Episode 7: Making recipes a better foodservice marketing tool Episode 8: It’s December… let’s predict what foodservice customers will do in 2010! Episode 9: Foodservice’s most-effective target-marketing system in the world DSR INSIGHTS 130: What’s in a number… when it comes to foodservice marketing? 129: Why foodservice training videos are all about marketing 128: Gap between foodservice marketing and sales is now measured in seconds 127: Foodservice rebates and coupons… an overused tactic with few results 126: An interview with Martin Bros. Sales and Marketing Vice President Doug Coen 125: Why Smart Phones impact everything in foodservice marketing and sales 124: Are DSR loyalty programs a waste of the marketing budget? 123: Why foodservice marketers need to be involved in broker training programs 122: Clichés to live by in foodservice marketing 121: Who are the big fish that really market and sell your foodservice brand? 120: Laws that drive foodservice marketing success everyday 119: Does Foodservice Marketing need a Declaration of Independence? 118: Yes, foodservice marketing is in a tizzy… what do we do next? 117: Getting more for less from foodservice product samples 116: Is the NRA show still worth the investment? 115: Foodservice trade media (running in new directions), Part 3 114: The new foodservice trade media, part 2! 113: Are DSRs the "new" foodservice trade media? 112: How much to "bet" on DSR communications… and where to get the money! 111: National food brands on the way to extinction? 110: Brand marketing on the street: An interview with a distributor marketer 109: The most favored brands among DSRs 108: Foodservice product positioning… what REALLY happens after launch 107: Foodservice promos... making the most of them 106: What foodservice marketers can learn from the Three Stooges! 105: What foodservice marketing and white collar crime have in common! 104: Foodservice marketing math, brokers, and your cell phone 103: Rebates, rebates… get your foodservice rebates over here. NOT! 102: The myth of keeping new foodservice products a secret 101: SOBs: the 42% of operators that foodservice marketers ignore OTHER ARTICLES The end of B2B marketing, sales and training as we know it Truth behind train the trainer programs Why foodservice companies should ignore the Web 2.0 babble What the George Foreman Grill and Marketing Have In Common Weenies, foodservice branding and making a difference (oh, my!) Foodservice and the Twittering Facebook dilemma Where's the Walking Taco when you need him? Should foodservice marketing “stop shouting”… and start listening? Get DSRs to pay attention to your products! Cut the corporate BS... get real with sales tools Does foodservice need a “cash for clunkers” program? JOHN MARTIN, MARTIN BROS. CEOWords of wisdom from one of the industry's most innovative distributors: Reaching independent operators: DSRs are now the lifeline The brutal truth of sales training Why DSRs need constant attention and communications What brands miss when not communicating with DSRs The disconnect brands have within distributors The best DSRs focus on the "hard sale" (it's not what you think!) Electronic sales tools are the path to success Why DSR Live is different than other training