Bringing foodservice recipes into the 21st Century

billdavebylinephotosjpgBy DSR Live Co-Hosts
DSR Dave Miesse and Bill Hornung
 
Free recipe ideas are worth a dime a dozen.  Maybe a penny a dozen.  Recipes have become so prolific that they are just white noise out there for operators.  It’s a “can’t see the forest for the trees kind of thing.”

Yet, operators are always searching for ways to make their menu more profitable.  You’d think it was the perfect situation that recipes are being wallpapered across the Internet for operators to find.

But anything in massive quantities can be hazardous (take Dave talking about DSRs, for an example).  

You need water to survive… but you’ll also drown if you are dumped into the middle of the ocean.  So, operators stay safely on the beach waiting for somebody (like a DSR) to pluck an idea out of the Recipe Ocean and deliver it to them.  They rarely going swimming for them on their own.

The flood of recipes also doesn't address other hurdles:

  • davebillvideothumbnailjpgMany recipes only come in English even though there are large audiences of Spanish speakers (and other languages) in the kitchen.
  • Most recipes show a finished plate presentation if a picture is included. But a recipe often won’t be used if an operator fears the preparation is too complicated… so, seeing is believing!
  • A video provides a human touch to what would otherwise be a static, cold recipe… why do you think cooking shows are so popular?  Watching a real person do the job proves it can be accomplished.  

Want your recipe to float above all other recipes out there?

  • Provide a quick profit example, i.e. “your product cost is roughly $1.00 for this item which will sell for $5.99 on the menu.”  You have now turned your recipe into a business proposition and it instantly is ahead of 80 percent of all competing recipes.
  • Include a customer’s recipe with the customer explaining the method on the video (using your products, of course).  You’re now ahead of 90 percent of your competitors.  Simply put, operators relate to other operators… it makes the recipe real.
  • Post a downloadable, printable recipe and product sell sheet alongside the video and you’ll rise above 95 percent.  Potential customers will have everything they need to implement the recipe in their own kitchen.

  • Create a version with a few Spanish subtitles throughout the video and you’ve left 99 percent in the dust!
    Now you have a recipe that DSRs will love to share… because you have provided living proof that your menu idea is do-able.

Watch the video