Why foodservice companies should ignore the Web 2.0 babble

We get asked all of the time about “Web 2.0” trends (blogs, communities, Podcasts, yada yada, yada) as they relate to communicating to DSRs or the broader foodservice community.

And because we’ve helped architect many a website for large foodservice companies over the years, we often catch people off guard when we answer them… “ignore everything about all this Web 2.0 stuff.”

At least for a moment!

Why? Inquiring about the latest trend is the wrong question to ask!

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