115: Foodservice trade media (running in new directions), Part 3

Part 3 (and last part, thank goodness!) of our series on The New Trade Media, DSR Dave Miesse and Bill Hornung talk about one of the least-known, yet perhaps biggest foodservice marketing opportunity that draws 1.5 million viewers each month.  But that's not all... hear them yak about why:

• The best DSRs no longer wait to hear from their own companies about new products... and how you can take advantage of this!
• It's easier to reach DSRs like never before IF you re-think what's in your "media mix."
• The "channel marketing manager" will become the most coveted spot at a foodservice manufacturer... if a peek at other industries is any indication.

• Distributors (well, some of them!) want to collaborate to distribute your branded content wide and far.

Watch the show!

Read and watch parts 1 and 2 below.