Turning product descriptions into your best selling tool

billdavebylinephotosjpgBy DSR Dave Miesse and Bill Hornung
DSR Live Co-Hosts

Just imagine going to the zoo.  You're excited about seeing the new zebra exhibit.

When you get there, however, you're faced with a directory that describes everything backwards... like:

Four-legged mammals, striped, black and white, fuzzy tail, sometimes albino, often called a zebra.

Now... let your imagination run wild how they'd describe baboons [enter your sales person joke here].

It'd be a challenge to read through a directory organized in such a way.  But many first line  descriptions for foodservice products show up like this on databases that DSRs rely on!

Product descriptions are a basic ... but the MOST IMPORTANT tool for a DSR. 

Simply put... if DSRs can't find your product in their database, they can't sell it.  So investing your time to create logical first line product descriptions will pay dividends for years.

So, hang on to your seats... we're not only providing some hints in our next video episode, but many examples.  Keep in mind, if you see one of your products, we're sharing it as a learning example and in no way should our comments be viewed as a criticism.

Writing product descriptions is a tough job and there are no perfect approaches to make them work every time.

In Episode 6 of our video series, DSR Dave and Bill yak about:

  • Keys to making "search ready" product descriptions.
  • Why fancy "plate photos" do little to help sell your product at the moment of purchase.
  • Examples from Sara Lee, Lyon Magnus, Columbo, Norpac, Sysco/Lamb Weston, Mrs. Smith's, Ben E. Keith, and Norpac!

 Watch The Video!