DSR Years of experience: 21 years
Annual volume: 4.1 million
Number of active accounts: 75
Average line items per stop: 15
Territory/City/Area where you sell: South Idaho
Favorite type of account: Schools
Best tools that help you sell: Manufacturers and sampling
Where you learn about product info: Manufacturer Reps
Favorite website: ESPN
Hobbies: Hunting and fishing
Favorite Brand to sell: General Mills
DSR of the Month Clyde Gassert of Food Services of America in Boise, Idaho is a great example of the “early bird gets the worm” since he’s been starting most of his work days at 6:00 a.m. for the past 21 years. He has been calling on and helping his school accounts because they are his passion. Clyde makes it his business to do studies and stay current on the school foodservice rules and regulations so he can then teach them to his customers.
Most distributor inventory systems work on a first come, first serve basis, so Gassert helps his school accounts by getting their orders in early before other DSRs. Most school customers are at work early since they serve breakfast and have to prepare lunch.
By starting so early, Clyde has plenty of time to take care of OUTS, products his customers ran out of or forgot to order, and any special order items.
Listen to Clyde explain a couple of tips on how he is managing his business now that his company does not allow DSRs to make WILL CALL/HOT SHOT deliveries.
This Hall of Famer says that you have to adjust to new policies. That’s how he has learned that when dealing with peers and customers, “honey works better than vinegar” if you want to get things done.
Gassert is a DSR Professional and is a true advocate for the foodservice distribution business with a great attitude about the future of the DSR.
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