December 2011: Chester Gatliff, Martin Bros.

DSR Years of experience: 35 years
Annual volume: 6.5 million
Number of active accounts: 60 accounts
Average line items per stop: 60-70
Territory where you sell: Des Moines Metro market, SW Central Iowa
Favorite type of account: White tablecloth
Single-best thing that helps you sell more stuff: Knowledge of the product
Where do you learn about new product info: Shows, brokers, mfg & internet
Favorite website:
Hobbies: Riding his Harley and Fishing
Favorite Brand to sell:Agri-Star Meats, Any Specialty Items


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Chester Gatliff has been inducted into the AFDR Hall of Fame for December 2011. 

We are honoring a man, Chester Gatliff of Martin Bros. Distributing, who was inducted into the AFDR Hall of Fame for December 2011.  Through a personal interview, we normally build the show around how the honoree did his job, but we did not have that opportunity with Chester.

You see, Chester passed on before he knew he had won the award.  So, today we’re talking to Chester’s customers and co-workers who give you their honest take on why Chester Gatliff was known by all for his “Legendary Customer Service.”

Chester was one-of-a-kind, and can still be a mentor to all DSRs.  We learn why he was successful by listening to these folks tell how he impacted their businesses and lives.  While listening, you might really want to think about your life and how you treat people every day, whether they are customers, peers or family.  Listen to what folks said about Chester.

This will challenge you, inspire you, and make you glad you weren’t selling against Chester Gatliff!


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