August 2012: DSR of the Month Frank Bellace, Sysco – Philadelphia

DSR Years of experience: 27yrs
Annual volume: $6.2 million
Number of active accounts: 46
Average line items per stop: 36
Territory---City/Area where you sell: Delaware County / Greater Philly, PA
Favorite type of account: Sports Bars/ Pubs / Caterer
Single-best tool/thing that helps you sell more stuff: Point of sale book on me at all times
Where do you learn about new product info: My customers / brokers/manufacture reps / salesmeetings
Favorite website: / Favorite app: ChefRef
Hobbies: Playing ice hockey , working out , jogging, golf
Favorite Brand to sell: Certified Angus Beef , Block and Barrel , Portico and products running in contests or on promotion


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August 2012: DSR of the Month Frank Bellace, Sysco – Philadelphia

DSR of the Month Frank Bellace knew he wanted to be a DSR when he was in his early teens and 27 years later, he’s selling over $6 million a year.  It looks like he made a great career choice!

Bellace started his career picking orders in the warehouse while attending school, and after five years and quite a few picking errors, he took to the street to start selling.

Following in his father’s footsteps, Frank is a second generation DSR.  Bellace figured early on while attending sales meetings (sampling the goodies/samples) and riding along with his dad that he wanted to be a DSR.  

Hall of Famer Bellace discusses with DSR Dave that some of the best training for his DSR job was when he was a paper boy growing up.  He was dealing with collecting money and not getting paid for three months while his customers went to Florida in the winter.  That paper route also taught Frank that adding value to his customers by raking leaves, cleaning windows, house watching, etc. led to bigger tips and more business from his customers who referred him to others because of his great service. 

Not being able to say “NO” might be a Hall of Famer’s worst and best asset.  Miesse and Bellace talk about how not saying no helped them to figure out how to get needed things done.

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