December 2012: DSR of the Month, Glen Reiterman, Michael’s Finer Meats and Seafoods

DSR Years of experience: 48
Annual volume: $3 mil
Number of active accounts: 30
Average line items per stop: 20
Territory---City/Area where you sell: columbus , ohio
Favorite type of account: healthcare - independent restaurants
Single-best tool/thing that helps you sell more stuff: attitude - knowledge of products
Where do you learn about new product info: trade journals - culinary books - on-line
Favorite website:
Hobbies: motorcycleing - golf
Favorite Brand to sell: ( michael's ) - ( cooper farms )

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December 2012:  DSR of the Month Glen Reiterman, Michaels Finer Meats & Seafoods

AFDR Hall of Fame, DSR of the Month, Glen Reiterman began his career at Continental Coffee 48 years ago and they taught him that wearing a tie would send a message to customers that he was different, and that he was a professional.  From Continental to Sexton, Reiterman had some of the best product training along with some great basic sales training that he still uses today, and by the way, he still wears a tie everyday!

Glen joined the dynamic sales team of Ohio’s premier Center of the Plate distributor, Michael’s Finer Meats & Seafoods.  With his experience in learning new products, he mastered the different cuts of meats and became a Seafood Specialist to his customers which really developed him into a complete expert on products to help his customers. 

Reiterman’s product knowledge has been key to helping his customers make money by selling them the right product for the purpose, and keeping his margin where the company needs it to be.

This Hall of Famer says that when his customers ask him if he can bring them a will-call, he still answers that question with: “What time do you need it by?”


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