April 2013: DSR of the Month, The Late Michael Hirsch, Ben E. Keith

DSR Years of experience: 27
Annual volume: 15.8 million
Number of active accounts: 70
Average line items per stop: 18
Territory---City/Area where you sell: Dallas Metroplex
Favorite type of account: White Tablecloth
Single-best tool/thing that helps you sell more stuff: Attitude
Where do you learn about new product info: Experience
Favorite website: Markon
Hobbies: Family
Favorite Brand to sell: Any Shellfish or PSMO Tender

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  1. DSR of the Month

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April 2013: DSR of the Month The Late Michael Hirsch, Ben E Keith

Mr. Hirsch had been in the food industry for 28 years making his way and making a difference.  He was a founding board member of AFDR (Association for Foodservice Distributor Representatives) and wanted to give back to the industry in which he had found such success.  Hirsch won many DSR sales awards in his career, and is the only DSR to win the most prestigious “DSR of the Decade” award at Ben E Keith.

Now he is being honored for his passion, dedication and professionalism as a DSR in the Foodservice Industry.  Michael Hirsch has made his mark on many and earned his place in AFDR’s DSR Hall of Fame.  

As you listen to these rare interviews with Michael, you’ll understand why he was so successful personally, and why his customers placed their businesses in his hands.  We interviewed some of his customers and peers so you might learn more about a man who, in his words, “Was in it, to Win it,” and who “Never gave up on the Dream” of success.

Also on the program    

From Ben E Keith:  John Pierce,  Doug Swick   
Customers: Morris of Salerno’s, Domonic of Daddy Jacks


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