July 2014, Paul Bauer, Kohl Wholesale’s, DSR of the Month

DSR Years of experience:    38 years at Kohl, 25 years as a DSR
Annual volume:    4.8 million 
Number of active accounts:    70
Average line items per stop:    28
Territory/City/Area where you sell:   Hannibal, Bowling Green and Vandalia, Missouri area
Favorite type of account:    Independent Restaurants
Best tools that help you sell:   Monthly flyers developed by our great marketing department, supplier rebates
Where you learn about product info:  Internet, sales meetings, broker work withs
Favorite website:    DOT Expressway
Hobbies:     Golf, hanging out with friends
Favorite Brand to sell:   Rotella Bread , Hereford Beef   

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  1. DSR of the Month

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AFDR’s DSR of the Month for July 2014 is Paul Bauer of Kohl Wholesale in Quincy, Illinois.  Bauer is the latest inductee into the DSR Hall of Fame.

Paul started working with Kohl Wholesale 38 years ago with the last 25 as a DSR.  Bauer started in the office doing just about everything from customer service to purchasing and even helping in the warehouse.  Over those beginning years, he started running DSRs’ routes when they went on vacation or needed backup, and finally a route came open and Paul jumped on it.

This DSR of the Month likes to be the last man standing when working on new accounts and always tries to use the advice of his Sales Manager to BRING VALUE to every call you make on a customer/prospect; value that you can come back with on the next call.  Put a point of sale in their hand, an idea in their head, and/or a sample in their mouth.  Leave something behind on every sales call so the prospect knows that you have some reason to come back.

On the show, Paul also explains how he recently landed a new account that he had been calling on for 10 years.

Bauer’s advice for every DSR to grow their business is to be organized, have a plan for the day, and develop a strategy to become the prime vendor in every account you have, and are calling on.

DSRs, Be a Resource...
and Sell Something!




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