November 2010: Isaac Trujillo, Labatt
Isaac Trujillo, who began unloading trucks for Zanios 30 years ago while still in high school, has been inducted into AFDR's DSR Hall of Fame for November 2010.
"Isaac is the rare individual whose learned nearly every aspect of the foodservice distribution... from the warehouse, accounting, inside sales and as a DSR," said AFDR president Todd Hauser. "Our industry is fortunate that Isaac is among our elite sales pros that truly appreciates this industry and the customers we serve."
Trujillo's territory includes Albuquerque and surrounding areas that cover a huge geographical span that can mean hours of driving between clients during the day. Yet, Trujillo has patiently grown his territory with highly loyal customers who appreciate his focus to help them build profitable foodservice businesses.
"Just do what you say you're going to do. That's the key to selling, I think," said Trujillo. "If you can't do something, tell them!"
During his interview, Trujillo says his experience in other areas of foodservice distribution has helped him appreciate how each role plays an important part in a DSR's success. Trujillo has held 14 positions at Zanios (now part of Labatt)... everything from lumper, warehouse worker, driver, inside sales, accounting and chain account sales.
Listen below to an interview with Isaac.