|
QUICK REVIEW
Why join AFDR?
AFDR aims to help distributor sales reps (DSRs) sell more stuff
through information and training. READ:
Six major
benefits-FREE!
Who
should join?
Anybody connected with foodservice sales. DSRs, TMs, MAs,
distributors, brokers, manufacturers and ad agencies.
What's the Resource Center?
It's the first one-stop shop being created
for all the sales tools and info you need. |
SUMMARY OF SPONSOR BENEFITS
The average
Distributor Sales Rep (DSR) calls on about 35 foodservice operator
customers, sells about 4,400 different products each year and generates
more than $2.5 million in annual sales.
With so many
customers, so many products, and so much revenue at stake – DSRs need
the right information at the right time in order to maximize their sales
of your products. Industry surveys find that 70 percent of the
operator's buying decision is heavily influenced by DSR recommendations.
AFDR is offering
foodservice manufacturers several new ways to reach and communicate
directly with DSRs, including “DSR Live!,” the popular radio-style talk
show for DSRs, featuring DSR Dave and Bill Hornung. Each of the
vehicles outlined below are designed to provide substantial return on
investment, enabling AFDR sponsors to realize real value.
60-Second Promos and Two-Minute
Feature Segments on “DSR Live!” Quarterly Audio Talk Show:
It’s the radio-style talk show that thousands of DSRs love. Promote new
products, announce rebates or spiffs, and drive DSRs to your web page on
the AFDR website.
DSR Dave’s Sales Tips and
Wednesday Call Sheet Sponsor Spotlight: Each week, DSR Dave
shares Selling Tips with thousands of DSRs via on-line mini podcasts.
We’ll feature a 15-second audio announcement about your brand or product
just before the podcasts.
DSR Smart Survey Program:
We’ll launch a survey to more than 1,000 DSRs with up to 3 questions of
your choice (e.g. get DSR feedback on a new product, solicit input on a
packaging innovation, or ask about why a product is selling so well.
This is an incredible opportunity for sponsors to get access to valuable
information and insights from a broad range of DSRs – an industry first!
DSR Smart Training Program:
We’ll post a two-minute training audio or video podcast about your
product on the AFDR website and announce it on our Wednesday Call Sheet
to encourage DSRs to check it out. Podcast is also provided to sponsor
for redistribution to sales force, brokers, and posting on sponsor’s
website.
Virtual Plant Tour: DSR
Dave and Bill visit your production plant and produce a 3 – 5 minute
audio and/or
video segment to give DSRs a “virtual
tour”, so they can better understand how your product is made and when
and how to sell it to different
customer segments. Give copies to your sales force and brokers too!
DSR Live! Show at Your
Company: We’ll bring the fun, excitement, and valuable training of
“DSR Live!” to your company’s office – to train your sales and
marketing team and/or brokers on how to optimize their communications to
DSRs – thus improving effectiveness, efficiency, and sales! Event is
recorded for your team’s continuing education.
Focus Group with AFDR Board
Members: The AFDR Board of Directors includes some of the most
successful DSRs in the industry who are an incredible resource for
feedback, ideas, and input on what works and what doesn’t. We’ll set up
a focus group with some Board Members -- an invaluable research &
validation tool for AFDR sponsors.
Exclusive Sponsor Landing Page on
AFDR Website: Make it easy for DSRs to learn about your new
products, promotions and spiffs when they need it – 24/7. We’ll include
a hyperlink to your page on the AFDR home page. DSRs simply point and
click to get access to your sell sheets, audio/video presentations,
podcasts or other documents you want to share with them.
INCREMENTAL OPPORTUNITIES FOR AFDR
SPONSORS
In addition to the bundles of high value benefits outlined above,
sponsors of AFDR are also eligible to further extend and leverage the
impact of their marketing plans by capitalizing on these additional
opportunities:
-
Leverage Special Features: Promote
your brand alongside the content that is most related to your product --
special limited-time or recurring features on the AFDR website and/or in
the “DSR Live!” quarterly audio show, including:
-
How to sell to specific customer segments (casual dining, white
tablecloth restaurants, hospitals, colleges, assisted living
communities, etc.).
-
Food safety and
handling
-
Reducing prep time
in the back of the house
-
Wait-staff training
-
Menu insights
-
Visit a Distributor and Ride-With a High-Performing DSR: Give
members of your sales and marketing team the invaluable opportunity
to spend a day on-site at a distributor and actually ride along with
a high-performing DSR on-the-job. This “real world” experience will
help foster better understanding of the street-level marketing and
selling process and enable better planning and execution by your
staff.
-
Turn Your Distributor Sales Presentation into Something Special:
DSR Dave and Bill will bring the punch of the DSR Live show to your
next sales presentation with your key distributor(s). Break through
the typical 15-minute round robin pitch and make an impact with DSRs.
We’ll even record the show and then share it with your broker sales
reps and DSRs by CD to extend the impact of your message long after
the meeting.
-
Spotlight the Best Performing DSRs: Identify the top-performing
DSRs for your brand and we’ll help you to bring them the recognition
they deserve – and spread the word to other DSRs about what makes
them so successful.
For more information about
sponsorships, please contact any of our team:
Mike Grayeb, 914-419-8719
mikegrayeb@afdr.org
Todd Hauser, 641-425-4245
toddhauser@afdr.org
Bill Hornung, 760-438-3663
bill@afdr.org
Rob Meyne, 214-918-8580
robmeyne@afdr.org
Dave Miesse, 614-402-0228
dsrdave@afdr.org
|
