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Sept. 3, 2008:
DSR DAVE'S SALES TIP: Get over it... you're an executive that runs a big
business!
GET ON RIGHT TRACK: Sweet Peas operator Kevin Byington says don't change
delivery drivers without giving them the "behind the scenes" at his operation.
DO OVER! LaBatt's Rita LaCroix explains why it's important to pave the right
recovery path after losing a bid for a big account.
August 27, 2008:
DSR DAVE'S SALES TIP: Buchy Foodservice boss Kate Kerg talks with Dave on
making magic with a business card. IT'S SHOWTIME! Operator Brandon
Carn says the "theme" is what makes the difference between most food shows.
MOVE IT OVER! IFH sales pro Jim explains the "Wright" way to take over an
account.
HEART HEALTHY-NOT! Operator Mark Grimes has better way to say "heart
healthy" and "vegetarian" on the menu.
August 20, 2008:
DSR DAVE'S SALES TIP: Whether sales are slow or on fire... there's never a
better time to be selling on the inside! THE MISUNDERSTOOD DSR:
MyIDAccess Editor Ihor Dlaboha chats with Dave about how many in foodservice
misunderstand the DSR's role.
ARE YOU CHICKEN? Oklahoma City restaurant operator Keith Paul provides
advice on approaching a tough customer... even if you're a greenhorn DSR.
August 13, 2008:
DSR DAVE'S SALES TIP: Be prepared! The old Boy Scout motto simply applies to
foodservice sales. WARNING, WARNING!: Food safety as a selling
point? Hey, 5,000 people will die this year from foodborne illnesses... maybe
there's a problem here! Doris Rittenmeyer of Foodhandler explains! DISTRIBUTOR
BRAND CHAMPION: Why operator Brad Taylor thinks Sysco, U.S. Foodservice and
other distributor brands are the BIG DOGS at the Big Dog Cafe!
August 6, 2008: DSR
DAVE'S SALES TIP: The lost art of ride-withs... how greenhorn DSRs and brokers
can create a win-win. GOING HOLLYWOOD: IFH DSR Pat Friel co-stars in
operator's commercial... and its paying dividends in increased sales! DISTRICT
SALES MEETING SECRET: Broker Bill Kress and U.S. Foodservice Rep Joe Miesse discuss leveraging
district sales meetings for broker presentations.
July 30, 2008:
DSR DAVE'S SALES TIP: Be a MIS-PICK HERO... What you do when the wrong
product is delivered can make you a hero with your customer and bosses. SECOND
PLACE FINISH: Get out of the rut if you're the back-up supplier by re-visiting
your sales strategy for a low-volume account. HELLO? ANYBODY THERE? How to lose
business QUICKLY by ignoring one simple rule with this operator.
July 23, 2008:
DSR DAVE'S SALES TIP: Bean counters unite! Help operators with their financial
management skills to improve your A/R collections. SAMPLE SAGAS: Hear from
an operator, broker and distributor on the dilemma of sampling. FRIENDSHIP
SALES: Why selling to your friends might be hurting how big you can build your
business.
July 16, 2008:
DSR DAVE'S SALES TIP: Now is the time to UPSELL, not downgrade food quality
during hard times. SELL MORE STUFF: Gather your team of specialists and
make the perfect profitability play!
ON A ROLL: TWO GREAT IDEAS TO HELP DRIVE YOUR SALES during slow economic times…
how to sell par baked rolls as a money saver for operators.
July 9, 2008: Four
customers provide some brief reminders of WHAT and WHAT NOT to do when trying to
sell them more stuff! DSR DAVE'S SALES TIP: Get your key DSR business partner to
help you grow your business! GO GET A NEW JOB: CEO John Martin explains GROWING
your business means STOP TAKING ORDERS!
July 2, 2008: DSR
DAVE'S SALES TIP...SLOW ECONOMY... NAH. IT'S A "NEW" ECONOMY: That means it's
time to get creative with operators and UPSELL, not downgrade food quality.
BINGO AND BEDPANS: Caroline Kile of Marion General Hospital reveals how she
needs DSRs to help in foodservice operation. RECIPE WORSHIP: Are there
really any breakthrough recipes? Or is it just a bunch of hype?
June 25, 2008:
DSRs using FUEL CHARGES to their advantage. FUEL CHARGE CELEBRATION!
OK, maybe that’s an over-statement. But DSR Dave has a sales tip on how to take
sales advantage.
WHAT’S WITH FRIDAY SALES MEETINGS — PART 2! We got lots of feedback that Friday
sales meetings are groovy… so the debate continues! NEW MARKET OPPORTUNITY:
Learn about a secret market that is ready to explode thanks to some new
products.
June 18, 2008:
WHAT'S WITH FRIDAY SALES
MEETINGS? Fridays are the best day for sales meeting
IF YOU WANT DSRs TO FORGET everything! STUMP A BROKER (NOT): Key selling ingredient in
Tabasco.... and what NOT to ask McDonald's about selling french
fries! WHAT IFDA CONFERENCE
OFFERS DSRS! IFDA's annual sales and marketing
gathering will include a lot of focus on DSRs...hear a sneak
peek!
June 11, 2008:
Food safety can be a HUGE PROFIT
CENTER for DSRs... and a way to be a hero for your customers! Food safety
experts Doris Rittenmeyer and Sherri Hager from Foodhandler explain.
Sometimes the best thing a DSR can do is GO ON VACATION! DSR Dave's sales
tip tells why. BRING IN THE DOUBLEWIDE:
Farmland has a new signature bacon that will bring
down the house!
June 4, 2008: Foodservice operator for Pennsylvania assisted living
facility talks with co-host DSR Dave Miesse about one simple tip to help you
become PRIME VENDOR at any assisted living facility you’re working with.
Also, an interview with Signature Breads… you might not have heard of them… but
reality is you’ve been probably been SELLING THEIR PRODUCTS FOR YEARS. And they
offer TWO GREAT IDEAS TO HELP DRIVE YOUR SALES during slow economic times… how
to sell par baked rolls as a money saver for operators… and how to position the
new smaller “slider” sandwich concept as a simple menu change to attract a
higher check price without driving up food costs. Also, another operator
explains the importance of using your specialists and chefs to help sell more
stuff.
May 28, 2008:
EXCITING DUCK NEWS from Maple Leaf farms that’ll make your appetizer sales fly…
why you should upsell your operators on
new china right now… the inside skinny on why
Rudi’s brand breads now have a
new name… thoughts on how the right cleaning supplies will
motivate the employees at your
customers’ operations… how Pilgrim’s Pride is dealing with the price hikes in
feed costs to work on keeping prices
competitive… Kraft’s new Mac N’ Cheese solution to help your operators
drive more traffic by enticing families
to their locations…. and, finally, find out WHAT COMPANY WAS MISSING IN
ACTION AT THE BIG SHOW
May 21, 2008:
PRE-SLICED PIE: Watch the 3-minute race... who can plate more pies and
profits... MOUSSE IN THE HOUSE: Sweet Street's "pipe-able" mousse serves up
simple, creative and PROFITABLE desserts... NOT YOUR FATHER'S PASTA: AIPC takes
pasta to new level![]()
May 14, 2008:
ATLANTIC CITY OPERATOR: Gain more green (bucks) for your customers by selling
the right produce! CAREER MOVE: PFG's Jim O'Dare suggests putting your company
president to work!
DAVE'S SALES TIP: Take the BLAME! It' PAYS!
May 7, 2008:
How to earn more scratch selling commodity chicken! Stop selling desserts!
Always have something with you.
April 30, 2008: What
drives foodservice operator Charlie Mansir crazy! Preview of upcoming IFMA
show.
April
15, 2008: Will customer's
ordering online put you out of a job? No way! It will build your
business! DSR Live recently lead a panel to discuss the pros and cons.
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